Marketing

Using the Adobe Creative Suite and research into the field, I have learnt what does and doesn't work in various niches on YouTube. Using this skillset to market both myself and other brands through paid content.

01 // Scoriox YouTube Channel

Total Channel Stats

Total Channel Stats

My progression in a struggling niche over 5+ years of content

Photoshop Thumbnail Design

Photoshop Thumbnail Design

Developing a repeatable thumbnail format, using structured systems, and layers

Leveraging OBS Studio

Leveraging OBS Studio

Setting up OBS Studio for good sound quality, and scene composition to eliminate additional editing later in the process

Top Channel Videos

Top Channel Videos

Some of my top channel content, where I match up strong hooks to audience demand

Ultimate Illuvium Zero Beginners Guide

One of the top performing videos on the channel, maximising audience retention by eliminating repetition

Everything you need to know about Guild of Guardians

Another top performing video on the channel, filling a massive vacuum of information in a zone with high audience demand

Building up my social presence

Over the course of 5+ years, I have learnt everything possible about creating and marketing my own video content. This has taught me how to better manage my time, and to spend the majority of time where it truly matters. Executing a vision that serves no audience is wasted time, and so identifying a problem first, is absolutely critical.

Building up my social presence

Core Skills

Script Writing

Eliminating repetition and keeping the viewer engaged with information they actually care about

Thumbnail Design

Crafting a thumbnail that tells an intriguing story, for high click through rates

Idea Generation

Curating ideas from a list of successful hooks, before deciding on the best choice

02 // Tournament Shoutcasting

Pre-Season Illuvium Inferno

One of the later events in my shoutcasting journey, managing hosts I don't normally work with

Illuvium Inferno #16

A typical Illuvium Inferno event with streamlined systems, fantastic commentating and more

Improving my streaming skills

I have hosted over 20 tournaments where I both organise, and host 4-5 hour events with dozens, and sometimes hundreds of players in large-scale events. I have learnt how to integrate users with varying levels of experience in a given format, and manage an entire team of admins to keep the event running smoothly. Alongside that I have honed my shoutcasting skills over several years of practice.

Improving my streaming skills

Core Skills

Event Management

Keeping an event running on time and creating an exciting stream

Team Management

Curating a team of event organisers structuring coherent rules for all stakeholders

Marketing

Marketing streamed events and leveraging communities to push upcoming stream content

03 // Illuvium Council

Main Council Election Results

Main Council Election Results

One of the results of an election where I won over 25% of the total votes

Meeting Minutes Website

Meeting Minutes Website

The website created to better communicate meeting minutes I often wrote and proofread myself

Core Skills

Teamwork

Working alongside other elected individuals to steer strategy through compromise

Project Communication

Organising meeting minutes into readable formats for community members

Mediation

Resolving internal conflict to reach true outcomes, and prevent blockages in the strategy pipeline

Ready to build?

Let’s design a campaign system that scales.